IMG/Channel 4 | Professional World Darts Championship

work

Credits:
Client: IMG World/Channel 4
Motion Design: Matt Birkinshaw
Producer: Jordan Andreopoulos

Matt Birkinshaw, motion designer, couldn’t wait to get stuck into designing the new title sequence for the BDO Lakeside Darts coverage: "The sequence is heavily influenced by the Captain America 'The Winter Soldier' titles in its silhouetted, stylised character approach.

A theme we thought appropriate for the call to arms of the worlds best darts players, gathered together from all 9 regions of the BDO for this prestigious event.

A fast-paced, impactful sequence highlighting some of the biggest hitters in darts seemed the perfect start for darts on its new home, Channel 4.”

And not a sticky beer mat in sight!