Formula E


After exponential growth in popularity since the first race in Beijing 2014, Formula E has taken the bold steps to creates its first ever TV campaign. Co-directed by Ross Taylor (Iris Worldwide) and our very own head of studio Dan Andrew. It was pleasure to work alongside a hugely talented team at Iris London and POPS productions to develop the first in a series of eight 30sec online and TV campaigns. JAMs in house studio worked tirelessly and meticulously throughout the creative process developing style frames, mood boards and animatics through to the final delivery of an energetic and impactful creative.

Credits Agency Iris

Executive creative director Grant Hunter

Creative director Ross Taylor

Business director Matt Gully

Account director Charlotte Coombes

Senior planner Rich Edwards

Creatives Lucy Green Ryan Timms

Integrated producer Christina Lambrou

Production company POPS Productions

CGI & VFX Jam Films

Directors Ross Taylor Dan Andrew (at Jam Films)

Executive producer Peter Maynard

Production manager Olivier Darriet-Fisher

Lead compositor Dan Andrew

VFX producer Evren Olgun

Animation Maxim Kroft Andrew Brewer Alexandre Pastor Christian Tailor

Offline editor Syd Harvey

Sound design Rich Martin Envy