In the few years George has been directing, he has already worked with clients such as Jaguar Land Rover, Playstation, Tesco, Marks and Spencer, and celebrities including Pixie Lott, James Martin and Iron Maiden.
George has always adopted a cinematic approach to his work, with a strong desire for a premium and refined style. Performances are always at the forefront of his work, getting to know the subjects on a personal level ensures that their persona and character come across as naturally on screen, as it would face to face.
George recently directed a short film for the ad industry Straight 8 competition which premiered at Cannes Lions 2016. Entries for the competition came from Saatchi & Saatchi, Adam & Even, BBH, Mother, Aardman and Partizan to name a few, and George’s film ‘Lucy!’ was awarded second place.